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variety of first-mover advantages and that `imitation' is itself a costly activity. There is also accumulating evidence that …) regime, and explicitly characterise the circumstances in which an open approach, despite its effect on facilitating imitation …
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This contribution is concerned with the spread of new products in small and medium-sized enterprises in the manufacturing sector. Based on an empirical study it is analyzed according to which factors planned product launches are either genuine market novelties or products that are new from the...
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