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Self-Accountability Emotions a...
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Sujan, Mita
37
Sujan, Harish
11
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Baumgartner, Hans
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Working Series in marketing research
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6
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5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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3
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USB Cologne (EcoSocSci)
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21
Changes in salespeople's knowledge structures with expertise
Sujan, Harish
;
Sujan, Mita
;
Bettman, James R.
-
1987
Persistent link: https://www.econbiz.de/10004712283
Saved in:
22
The Effects of discrepant information on brand positioning, brand perceptions, and category perceptions
Sujan, Mita
;
Bettman, James R.
-
1987
Persistent link: https://www.econbiz.de/10004712284
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23
Product Categorization and inference making : some implications for comparative advertising
Sujan, Mita
;
Dekleva, Christine
-
1987
Persistent link: https://www.econbiz.de/10004712315
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24
The practical Know-how of selling : differences in knowledge content between more and less effective performers
Sujan, Harish
;
Sujan, Mita
;
Bettman, James R.
-
1987
Persistent link: https://www.econbiz.de/10004712317
Saved in:
25
Research in consumer information processing
Bettman, James R.
;
Sujan, Mita
-
1987
Persistent link: https://www.econbiz.de/10004773934
Saved in:
26
Effects of framing on evaluation of comparable and non-comparable alternatives by expert and novice consumers
Bettman, James R.
;
Sujan, Mita
-
1987
Persistent link: https://www.econbiz.de/10004773941
Saved in:
27
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
- In:
Journal of consumer research : JCR ; an …
26
(
1999
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
Saved in:
28
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
Baumgartner, Hans
;
Sujan, Mita
;
Padgett, Dan
- In:
Journal of marketing research : JMR
34
(
1997
)
2
,
pp. 219-232
Persistent link: https://www.econbiz.de/10006674475
Saved in:
29
Preparing for the adoption of the new arrival
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
GfK marketing intelligence review
(
2009
)
2
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009893802
Saved in:
30
Self-Accountability Emotions and Fear Appeals: Motivating Behavior
Passyn, Kristen
;
Sujan, Mita
- In:
Journal of consumer research : JCR ; an …
32
(
2006
)
4
,
pp. 583-589
Persistent link: https://www.econbiz.de/10007223080
Saved in:
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