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An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman

Plassmann, Hilke; Mormann, Milica - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 258-265

Persistent link: https://www.econbiz.de/10011738747

The case for considering consciousness second : response to Baumeister et al. : Plassmann and Mormann; and Sweldens, Tuk, and Hütter

Poehlman, T. Andrew; Williams, Lawrence E. - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 276-282

Persistent link: https://www.econbiz.de/10011738762

Obesity and responsiveness to food marketing before and after bariatric surgery

Cornil, Yann; Plassmann, Hilke; Aron-Wisnewsky, Judith; … - 2021

Persistent link: https://www.econbiz.de/10012431729

The relative strength of affective commitment in securing loyalty in service relationships

Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; … - In: Journal of business research : JBR 59 (2006) 12, pp. 1207-1213

Persistent link: https://www.econbiz.de/10007383392

Decision neuroscience and consumer decision making

Yoon, Carolyn; Gonzalez, Richard; Bechara, Antoine; … - In: Marketing Letters 23 (2012) 2, pp. 473-485

Persistent link: https://www.econbiz.de/10010867845

Understanding the intersections of stress and the marketplace to improve consumer well-being

Nitsch, Felix Jan; Plassmann, Hilke - 2024

Persistent link: https://www.econbiz.de/10014548424

Branding the brain: A critical review and outlook

Plassmann, Hilke; Ramsøy, Thomas Zoëga; … - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 18-37

Persistent link: https://www.econbiz.de/10009838774

Pain of Paying? — A Metaphor Gone Literal : Evidence from Neural and Behavioral Science

Mazar, Nina - 2017

How do individuals consider the price of a good when making purchase decisions? Standard economic theories assume an analytical process: Individuals consider the opportunity cost. Recent behavioral economic theories suggest an additional, hedonic process: Individuals consider the immediate...

Persistent link: https://www.econbiz.de/10012965183

Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery

Cornil, Yann; Plassmann, Hilke; Aron-Wisnewsky, Judith; … - 2021

Although food marketing is often accused of increasing population obesity, the relationship between individual responsiveness to marketing and obesity has yet to be established: Are people with obesity more responsive to food marketing and, if so, is it a stable trait or can it be reversed by...

Persistent link: https://www.econbiz.de/10014089601

Der Einfluss von Emotionen auf Markenproduktentscheidungen : Theoretische Fundierung und empirische Analyse mit Hilfe der funktionellen Magnetresonanztomographie

Plassmann, Hilke (contributor) - 2006

Der Einfluss von Emotionen auf die Markenproduktentscheidung als Herausforderung an die Kaufverhaltenstheorie -- Markenproduktentscheidungen und Emotionen als Analyseobjekte -- Theoretische und konzeptionelle Grundlagen zum Einfluss von Emotionen auf Markenproduktentscheidungen -- Methodische...

Persistent link: https://www.econbiz.de/10013516491