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Developing the marketing experience to increase shopping time: The moderating effect of visit frequency

Cachero-Martínez, Silvia; Vázquez-Casielles, Rodolfo - In: Administrative Sciences 8 (2018) 4, pp. 1-21

In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers' needs and desires. Knowing how to design and apply these experiences can stimulate consumer engagement and their intention to spend more time at the...

Persistent link: https://www.econbiz.de/10012612033

Effects of price decisions on product categories and brands

Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific journal of marketing and logistics 20 (2008) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10003728553

Satisfaction with service recovery : perceived justice and emotional responses

Río-Lanza, Ana Belén del; Vázquez Casielles, Rodolfo; … - In: Journal of business research : JBR 62 (2009) 8, pp. 775-781

Persistent link: https://www.econbiz.de/10003861043

The role of commtiment perceived by the consumer in service industries

Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Management research : the journal of the Iberoamerican … 7 (2008/09) 2, pp. 141-157

Persistent link: https://www.econbiz.de/10003895795

Consumers' characteristics and brand choice behaviour: loyalty and consumption

Vázquez Casielles, Rodolfo; Álvarez Álvarez, Begoña - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10003482567

Las agencias de viaje virtuales : ¿cómo analizar la calidad de e-servicio y sus efectos sobre la satisfacción del cliente? : analysing the e-service quality and this effects on cus...

Vázquez Casielles, Rodolfo; Río-Lanza, Ana Belén del; … - In: Universia business review : revista trimestral de … 24 (2009), pp. 122-142

Persistent link: https://www.econbiz.de/10003907832

Explaining customer satisfaction with complaint handling

Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: The international journal of bank marketing : IJBM 28 (2010) 2, pp. 88-112

Persistent link: https://www.econbiz.de/10008696425

Perceived justice of service recovery strategies : impact on customer satisfaction and quality relationship

Vázquez Casielles, Rodolfo; Álvarez, Leticia Suárez; … - In: Psychology & marketing 27 (2010) 5, pp. 487-509

Persistent link: https://www.econbiz.de/10003972422

Effects of complaint management on loyalty versus probability of ending relationship

Suárez-Álvarez, Leticia; Díaz-Martín, Ana Maria; … - In: Advances in tourism destination marketing, (pp. 244-254). 2010

Persistent link: https://www.econbiz.de/10003997867

Analysis of the role of complaint management in the context of relationship marketing

Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 143-164

Persistent link: https://www.econbiz.de/10008841666