There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...

This article describes the substantial efforts put into creating and managing a comprehensive ‘value-based’ corporate culture and identity-building program, and reflects on how both the making and the reception of the programme can be understood in light of the three main ways of talking...