Restaurant service quality assessment has generally focused on the dining service. However, restaurant service begins with waiting for the meal. When service failure occurs due to a long waiting time, restaurant managers should adopt appropriate service recovery measures to retain consumers and...

We use a field experiment to identify how differences in preferences and autonomy in decision-making result in low willingness-to-pay (WTP) for technologies that can benefit all members of the household. We create income earning opportunities to empower households and elicit their WTP for fuel,...