Greenley, Gordon E.; Matcham, Alan S. - In: European Journal of Marketing 20 (1986) 7, pp. 64-73
the UK's service of incoming tourism. Provides indications from the survey results that there are indications of low … levels of marketing orientation with the respondent companies in the service industry of incoming tourism relative to the UK … the present survey results. Second, discusses, briefly, the nature of the service of incoming tourism. Third, reports on …