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(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect on consumers' behaviours and attitudes towards products. (2) Objectives: To examine the influence of point-of-purchase (PoP) marketing and advertising strategies and the...
Persistent link: https://www.econbiz.de/10014281847
This study empirically investigates the potential differential media advertising valuation effects for a sample of UK firms over the period 1998-2003. Contrary to the findings of previous research, this study could not find evidence that the valuation relevance of advertising varies...
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structure variables, cyclical fluctuations in profitability are interpreted as evidence for changes in firm behaviour. The …, profitability in competitive industries in Germany as well as in all US-food industries are found to be more stable over the … econometric model does not adequately explain industry differences in profitability in the Netherlands. …
Persistent link: https://www.econbiz.de/10010297118
structure variables, cyclical fluctuations in profitability are interpreted as evidence for changes in firm behaviour. The …, profitability in competitive industries in Germany as well as in all US food industries are found to be more stable over the … econometric model does not adequately explain industry differences in profitability in the Netherlands. …
Persistent link: https://www.econbiz.de/10009444295
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Events such as plant creation, closure, and relocation have a considerable effect on employment. This paper looks specifically at plant transfers from urban to periurban or rural areas. First we propose an analytic framework derived from New Economic Geography models. The paper then presents a...
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