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Product returns on the Internet: A case of mixed signals?

Bonifield, Carolyn; Cole, Catherine; Schultz, Randall L. - In: Journal of Business Research 63 (2010) 9-10, pp. 1058-1065

In two studies, we investigate the interrelationship between return policy leniency and retailer quality. In the first study, we content analyze the return policies of e-tailers randomly selected from those listed at BizRate.com. Then we relate the return policy characteristics to these quality...

Persistent link: https://www.econbiz.de/10008871570

Better him than me : social comparison theory and service recovery

Bonifield, Carolyn; Cole, Catherine A. - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 565-577

Persistent link: https://www.econbiz.de/10003800604

Product returns on the Internet : a case of mixed signals?

Bonifield, Carolyn; Cole, Catherine A.; Schultz, Randall L. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1058-1065

Persistent link: https://www.econbiz.de/10008652785

Affective responses to service failure: anger, regret, and retaliatory versus conciliatory responses

Bonifield, Carolyn; Cole, Catherine A. - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 85-99

Persistent link: https://www.econbiz.de/10003471289

Advertising to vulnerable segments

Bonifield, Carolyn; Cole, Catherine - In: The Sage handbook of advertising, (pp. 430-444). 2007

Persistent link: https://www.econbiz.de/10003570590

Product returns on the Internet: A case of mixed signals?

Bonifield, Carolyn; Cole, Catherine; Schultz, Randall L. - In: Journal of business research : JBR 63 (2010) 9, pp. 1058-1066

Persistent link: https://www.econbiz.de/10008443946

Product returns on the Internet: A case of mixed signals? Fc:130

Bonifield, Carolyn; Cole, Catherine; Schultz, Randall L - In: Operations research, Management science : OR MS ; the … 51 (2011) 5, pp. 545-549

Persistent link: https://www.econbiz.de/10009813417

Better him than me: social comparison theory and service recovery

Bonifield, Carolyn; Cole, Catherine A. - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 565-577

Persistent link: https://www.econbiz.de/10008146665

Broken (promotional) promises: The impact of firm reputation and blame

Bailey, Ainsworth Anthony; Bonifield, Carolyn - In: Journal of marketing communications 16 (2010) 5, pp. 287-307

Persistent link: https://www.econbiz.de/10008453844

Decision making and brand choice by older consumers

Cole, Catherine; Laurent, Gilles; Drolet, Aimee; Ebert, Jane - In: Marketing Letters 19 (2008) 3, pp. 355-365

Persistent link: https://www.econbiz.de/10005680439