We review the evidence on decision making in complex choice situations—i.e., situations where there are many alternatives and/or where attributes of alternatives are difficult to understand. We focus on choices about health insurance, health care, and retirement planning, all of which are very...

The elderly population in China has grown since 1999. Many Chinese businesses have noticed this trend and began to focus on the Gray Market. The behavior of older Chinese consumers has significantly changed. Descriptions of their behavior in previous research need to be updated. This paper uses...

Purpose – The purpose of this paper is two‐fold: to investigate virtual agent representational characteristics (modality, interaction style, animation, realism, embodiment, and gender) employed by agent software providers in developing commercial and non‐commercial web sites; and to...