Hypothetical bias is one of the main issues bedeviling the field of nonmarket valuation. The general criticism is that survey responses reflect how people would like to behave, rather than how they actually behave. In our study of climate change and emissions reductions, we took advantage of the...

This paper aims at comparing the performance of three conjoint analyses (CA) in terms of estimated partworths, predictive power and estimated WTP: choice experiment (CE); ranking conjoint analysis (RCA) and best-worst scaling (BWS). Comparisons are made in a non-hypothetical setting. For...