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An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
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From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L.; … - In: Industrial marketing management : the international … 83 (2019), pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
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Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.; Burns, Alvin C.; Morgan, Felicia N.; … - In: Journal of public policy & marketing 39 (2020) 3, pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
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Can brand encounters inspire flashbulb memories?
Roehm Jr, Harper A.; Roehm, Michelle L. - In: Psychology & marketing 24 (2007) 1, pp. 25-40
Persistent link: https://www.econbiz.de/10007391056
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When Will a Brand Scandal Spill Over, and How Should Competitors Respond?
Roehm, Michelle L.; Tybout, Alice M. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 366-373
Persistent link: https://www.econbiz.de/10007270433
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Re-Inquiry - Revisiting the Effect of Positive Mood on Variety Seeking
Roehm Jr, Harper A.; Roehm, Michelle L. - In: Journal of consumer research : JCR ; an … 32 (2005) 2, pp. 330-336
Persistent link: https://www.econbiz.de/10006642810
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Designing Loyalty-Building Programs for Packaged Goods Brands
Roehm, Michelle L.; Pullins, Ellen Bolman; Roehm Jr, … - In: Journal of marketing research : JMR 39 (2002) 2, pp. 202-213
Persistent link: https://www.econbiz.de/10006654133
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The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
Roehm, Michelle L.; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 257-272
Persistent link: https://www.econbiz.de/10006657591
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Instrumental versus Vocal Versions of Popular Music in Advertising - When including a popular song in an advertisement, should a vocal or instrumental version be used for optimal e...
Roehm, Michelle L. - In: Journal of advertising research 41 (2001) 3, pp. 49-58
Persistent link: https://www.econbiz.de/10006511957
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Consumer Responses to Performance Failures by High-Equity Brands
Roehm, Michelle L.; Brady, Michael K. - In: Journal of consumer research : JCR ; an … 34 (2007) 4, pp. 537-545
Persistent link: https://www.econbiz.de/10007884721