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Not as Happy as I Thought I'd...
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Consumer behaviour
74
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74
Brand management
37
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36
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24
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24
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21
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English
147
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52
German
3
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MacInnis, Deborah J.
110
Park, C. Whan
61
Patrick, Vanessa M.
50
Hagtvedt, Henrik
15
Eisingerich, Andreas B
13
Weiss, Allen M.
12
Park, Jason Whan
10
Macinnis, Deborah J.
8
Priester, Joseph R.
8
Folkes, Valerie S.
7
Tellis, Gerard J.
7
Hoyer, Wayne D.
6
Chun, HaeEun Helen
5
Eisingerich, Andreas B.
5
Lurie, Nicholas H.
5
Park, C.Whan
5
Patrick, Vanessa
5
Pol, Gratiana
5
Smith, Daniel C.
5
Cheema, Amar
4
Jaworski, Bernard J.
4
Park, C.W
4
Priester, Joseph
4
Stewart, David W.
4
de Mello, Gustavo
4
Chandy, Rajesh K.
3
Fedorikhin, Alexander
3
Hollenbeck, Candice R.
3
Labroo, Aparna A.
3
Lawson, Robert
3
Mello, Gustavo de
3
Milberg, Sandra
3
Porath, Christine
3
Rao, Ambar G.
3
Reimann, Martin
3
Shapiro, Stewart
3
Thaivanich, Pattana
3
Whan Park, C.
3
Yoo, Changjo
3
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2
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
14
Journal of marketing
13
Journal of Consumer Research
7
Journal of business research : JBR
6
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
6
Journal of retailing
5
Psychology & marketing
5
Foundations and trends in marketing : FTMKT
4
Handbook of brand relationships
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Academy of Marketing Science
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Report / Marketing Science Institute
3
Brand management ; Vol. 3
2
Foundations and Trends(R) in Marketing
2
Journal of Business Research
2
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2
Journal of Consumer Psychology
2
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2
MIT sloan management review
2
Marshall School of Business Working Paper
2
Reprint
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Business horizons
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Handbook on brand and experience management
1
International journal of internet marketing and advertising : IJIMA
1
Issues in Brief
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
143
OLC EcoSci
33
RePEc
12
USB Cologne (EcoSocSci)
9
Other ZBW resources
5
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1
Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.
;
Chun, HaeEun Helen
;
MacInnis, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
Saved in:
2
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
3
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
4
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
5
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
6
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
7
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
8
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
9
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
10
Brand meaning management
MacInnis, Deborah J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011288785
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