Conjoint choice experiments are used widely in marketing to study consumer preferences amongst alternative products. We develop a class of choice models, belonging to the class of Poisson race models, that describe a random utility which lends itself to a process-based description of choice. The...

Choice models in marketing and economics are generally derived without specifying the underlying cognitive process of decision making. This approach has been successfully used to predict choice behavior. However, it has not much to say about such aspects of decision making as deliberation,...

Two Bayesian optimal design criteria for hierarchical linear models are discussed - the psi_beta criterion for the estimation of individual-level parameters beta, and the psi_theta criterion for the estimation of hyper-parameters theta. While the psi_beta criterion involves only the...