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Boundaries of Constructive Choice : On the Accessibility of Maximize Accuracy and Minimize Effort Goals

Affonso, Felipe M.; Janiszewski, Chris; Bettman, James R. - In: Journal of Consumer Psychology 31 (2020) 2, pp. 217-239

Persistent link: https://www.econbiz.de/10012273501

Linking Thought and Behavior : Evidence for Process—Mode of Expression Congruence Effects

Nowlan, Luke; Borenstein, Benjamin; Morgan, Carter; Xu, … - In: Journal of Consumer Psychology 32 (2021) 1, pp. 87-96

Persistent link: https://www.econbiz.de/10012535543

Abductive Theory Construction

Janiszewski, Chris; van Osselaer, Stijn M. J. - In: Journal of Consumer Psychology 32 (2021) 1, pp. 175-193

Persistent link: https://www.econbiz.de/10012808426

The Benefits of Candidly Reporting Consumer Research

Janiszewski, Chris; Osselaer, Stijn M. J. - In: Journal of Consumer Psychology 31 (2021) 4, pp. 633-646

Persistent link: https://www.econbiz.de/10012632897

Attentional contrast during sequential judgments : a source of the number-of-levels effect

Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449

Persistent link: https://www.econbiz.de/10003756211

A theoretical framework for goal-based choice and for prescriptive analysis

Carlson, Kurt A.; Janiszewski, Chris A.; Keeney, Ralph L.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 241-254

Persistent link: https://www.econbiz.de/10003774308

Hedonic Escalation: When Food Just Tastes Better and Better

Crolic, Cammy; Janiszewski, Chris - 2016

Hedonic escalation is an increasing appreciation for each additional bite of a palatable food. Hedonic escalation is more likely to occur when (1) a palatable food consists of a complex combination of flavors and (2) a person has the ability to identify the flavors. Consequently, hedonic...

Persistent link: https://www.econbiz.de/10011920604

Context-dependent effects of goal primes

Laran, Juliano; Janiszewski, Chris A.; Cunha, Marcus - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 653-667

Persistent link: https://www.econbiz.de/10003806948

The spacing effects of multiple exposures on memory: implications for advertising scheduling

Sawyer, Alan G.; Noel, Hayden; Janiszewski, Chris - In: Journal of advertising research 49 (2009) 2, pp. 193-197

Persistent link: https://www.econbiz.de/10003860566

Behavioral consistency and inconsistency in the resolution of goal conflict

Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 967-984

Persistent link: https://www.econbiz.de/10003861947

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