The use of information systems (IS) in marketing is maturing, as previous piecemeal systems are replaced by CRM suites … commonly accepted map of the marketing process, let alone of the potential marketing IS applications which support it. This … paper describes an inductively derived process map of marketing, which is used as a basis for a map of marketing information …

responsibility in values and environmental emphasis in their marketing planning. Most of the Finnish, Swedish, German and UK … companies emphasise environmental issues in their values, marketing strategies, structures and functions. The companies were … sustainability and believing in free market system) emphasise environmental issues in their marketing planning clearly more than …

driver concerns the impact of marketing, and of marketing communication activity in particular, on brand performance. Much of …

Marketing as a concept pays a great deal of attention to the individual market transactions, ignoring the impact of … marketing practices on society at a macro level. The paper argues that, in a multicultural marketplace, marketers and consumers …. Marketing facilitates this culture swapping and contributes towards tolerance and acceptance of lifestyle among consumers …

The objective of this paper is to extend the study of new product development speed in the marketing discipline. The … marketing. The article discusses how both infrastructural factors (bureaucratic structure and adhocratic culture) and procedural …

Develops a definition of action research that is particularly suitable for marketing and based on the articles in this … issue of European Journal of Marketing , emphasising the breadth of action research in marketing and its distinctive … about how action research can be done in marketing. Finally, presents a broad definition of action research in marketing.  …