Yuan, Ruizhi (ed.); Liu, Martin J. (ed.) - 2024
Chapter 1: The concept of sharing economy platform (SEP) -- Chapter 2: SEP’s marketing strategies to adapt to changing …'s driving the new economy, in a book of interest to marketing professionals, scholars, and economists. Dr. Ruizhi Yuan is now … the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham …