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VIRAL MARKETING IN THE INTERNET. CHARACTERISTICS OF AN EFFECTIVE VIRUS.

Kwiatkowska, Joanna A. - In: Annales Universitatis Apulensis Series Oeconomica 2 (2009) 11, pp. 51-51

the same time, the value of advertising market in theInternet in Poland has a colossal potential. The internet …Among internet users surveyed, 63% declares a negative attitude towardsadvertisements placed in the Internet [3]. At …

Persistent link: https://www.econbiz.de/10008556253

MARKETING EVOLUTION: E-MARKETING - QUALITATIVE AND QUANTITATIVE RESEARCH TECHNIQUES

Ion, Assoc. Prof. Ph.D Ciora Liviu; Sorin, Assoc. Prof. … - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2009) 13, pp. 144-153

E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover,...

Persistent link: https://www.econbiz.de/10008556753

From Exogenous to Endogenous Networks: Internet Applications

D'Ignazio, A.; Giovannetti, E. - Faculty of Economics, University of Cambridge - 2004

and interconnection, particularly relevant in the Internet, is perhaps the best example. A two-way feedback between …

Persistent link: https://www.econbiz.de/10005113761

Leveraging the power of the Internet for optimal supplier sourcing

Tucker, David; Jones, Laurie - In: International Journal of Physical Distribution & … 30 (2000) 3/4, pp. 255-267

Intelligent software agents offer the potential to unleash the power of the Internet to optimise the process of … agents over the Internet for this purpose. The traditional relationship between suppliers and buyers is contrasted with that … of Internet‐based trading. This comparison confirms that trust is a critical component in the traditional relationship …

Persistent link: https://www.econbiz.de/10014793381

Supply‐chain management across the Internet

Graham, Gary; Hardaker, Glenn - In: International Journal of Physical Distribution & … 30 (2000) 3/4, pp. 286-295

supply‐chain management complexity are partly attributed to the Internet, through its more recent business acceptance and … commercial use. Deals with new competitive challenges being realised from the unprecedented speed of growth of the Internet and …

Persistent link: https://www.econbiz.de/10014793383

Electronic commerce to support construction design and supply‐chain management: a research note

Elliman, Tony; Orange, Graham - In: International Journal of Physical Distribution & … 30 (2000) 3/4, pp. 345-360

Looks at the changing nature of the construction supply industry and the role of electronic commerce in the evolved market. With the emphasis shifting from supply‐ to demand‐driven product design, the trading relationships become more complex. In their current form, electronic commerce and...

Persistent link: https://www.econbiz.de/10014793387

European logistics beyond 2000

Skjoett‐Larsen, Tage - In: International Journal of Physical Distribution & … 30 (2000) 5, pp. 377-387

European companies are facing new challenges in the next millennium. Seven trends in international logistics are outlined. These are supply chain management, globalisation of the supply chain, virtual enterprises, e‐business, green logistics, strategic partnerships and new management...

Persistent link: https://www.econbiz.de/10014793388

Marketing on the Internet: observations within the biotechnology sector

Ranchhod, Ashok; Gurãu, Cãlin; Hackney, Ray - In: International Journal of Physical Distribution & … 30 (2000) 7/8, pp. 697-710

Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector …. The Internet is particularly valuable in this context because not only does it offer instant information about products …

Persistent link: https://www.econbiz.de/10014793404

Profiling international freight forwarders: an update

Murphy, Paul R.; Daley, James M. - In: International Journal of Physical Distribution & … 31 (2001) 3, pp. 152-168

forwarding industry and finds that IFFs generally view the Internet as a complement to, rather than a substitute for, EDI. …

Persistent link: https://www.econbiz.de/10014793424

The reception box impact on home delivery efficiency in the e‐grocery business

Kämäräinen, Vesa; Saranen, Juha; Holmström, Jan - In: International Journal of Physical Distribution & … 31 (2001) 6, pp. 414-426

the time‐consuming and expensive ordering process. In recent years, Internet‐based solutions have solved most of the …

Persistent link: https://www.econbiz.de/10014793434