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Value from regulatory construal fit : the persuasive impact of fit between consumer goals and message concreteness
Lee, Angela Y.; Keller, Punam Anand; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 735-747
Persistent link: https://www.econbiz.de/10003945090
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Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
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Looking into the future : a match between self-view and temporal distance
Spassova, Gerri; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 159-171
Persistent link: https://www.econbiz.de/10009777309
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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The bright side of impulse : depletion heightens self-protective behavior in the face of danger
Lisjak, Monika; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10010381006
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It's time to vote : the effect of matching message orientation and temporal frame on political persuasion
Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 877-889
Persistent link: https://www.econbiz.de/10003861925
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Building brands through effective advertising
Sternthal, Brian; Lee, Angela Y. - In: Kellogg on branding : the marketing faculty of the …, (pp. 129-149). 2005
Persistent link: https://www.econbiz.de/10003285350
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Cross-cultural consumer psychology
Shavitt, Sharon; Lee, Angela Y.; Johnson, Timothy P. - In: Handbook of consumer psychology, (pp. 1103-1131). 2008
Persistent link: https://www.econbiz.de/10003716680
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010186082
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Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
Lee, Angela Y. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10006652717