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Consumer behaviour
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Aaker, Jennifer
52
Lee, Angela Y.
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32
Henry, Peter B.
22
Mogilner, Cassie
22
Simonson, Itamar
18
Burgelman, Robert A.
16
Baron, David P.
15
Govindan, Srihari
15
Krehbiel, Keith
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Larcker, David F.
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12
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11
Skrzypacz, Andrzej
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Srinivasan, V. "Seenu"
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Wacziarg, Romain
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Zitzewitz, Eric
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7
Bowen, T. Renee
7
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7
Grove, Andrew S.
7
Hellmann, Thomas F.
7
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7
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7
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Research Papers / Graduate School of Business, Stanford University
539
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
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15
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11
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9
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Brand management ; Vol. 2
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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The evolution of brands : from signals of quality to storehouses of trust
1
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RePEc
548
ECONIS (ZBW)
72
OLC EcoSci
24
USB Cologne (EcoSocSci)
2
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81
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
82
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
83
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
84
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
85
Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer
;
Garbinsky, Emily N.
;
Vohs, Kathleen D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 191-194
Persistent link: https://www.econbiz.de/10009576936
Saved in:
86
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 429-443
Persistent link: https://www.econbiz.de/10009581279
Saved in:
87
Awe expands people's perception of time, alters decision making, and enhances well-being
Rudd, Melanie
;
Vohs, Kathleen D.
;
Aaker, Jennifer
-
2012
Persistent link: https://www.econbiz.de/10009504421
Saved in:
88
Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer
;
Garbinsky, Emily N.
;
Vohs, Kathleen D.
-
2011
Persistent link: https://www.econbiz.de/10009504753
Saved in:
89
How happiness impacts choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar
-
2011
Persistent link: https://www.econbiz.de/10009316772
Saved in:
90
Getting the most out of giving : pursuing concretely-framed prosocial goals maximizes happiness
Rudd, Melanie
;
Aaker, Jennifer
;
Norton, Michael I.
-
2013
Persistent link: https://www.econbiz.de/10009742277
Saved in:
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