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Potential niche markets for luxury fashion goods in China
Gao, Ling; Norton, Marjorie J. T.; Zhang, Zhiming; To, … - In: Journal of fashion marketing and management 13 (2009) 4, pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
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Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching; Choi, Tsan-Ming - In: Journal of fashion marketing and management 13 (2009) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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Discursive diversity in fashioning entrepreneurial identity
Berglund, Karin - In: Entrepreneurship as social change : a third movements …, (pp. 231-250). 2006
Persistent link: https://www.econbiz.de/10003417775
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Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Holak, Susan L.; Matveev, Alexei V.; Havlena, William J. - In: Journal of business research : JBR 60 (2007) 6, pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
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Anatomy of a trend
Vejlgaard, Henrik - 2008
Persistent link: https://www.econbiz.de/10003466981
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Fashion innovativeness, materialism, and attitude toward pruchasing foreign fashion goods online across national borders : the moderating effect of internet innovativeness
Park, Hye-Jung; Burns, Leslie Davis; Rabolt, Nancy J. - In: Journal of fashion marketing and management 11 (2007) 2, pp. 201-214
Persistent link: https://www.econbiz.de/10003472629
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Schnittstelle
Kikina, Elena - In: Ausweg Wachstum? : Arbeit, Technik und Nachhaltigkeit …, (pp. 203-215). 2007
Persistent link: https://www.econbiz.de/10003476702
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The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India
Chakrabarti, Somnath; Baisya, Rajat K. - In: International journal of consumer studies 33 (2009) 6, pp. 706-714
Persistent link: https://www.econbiz.de/10003907602