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Kunde und Energie im Fokus : wie das Engagement von Kunden und kundenzentrierte Managementsysteme die Produktivität im Unternehmen steigert
Preusser, Ivonne - 2015
Rasanter Fortschritt, dynamisch ändernde Umwelten und steigender Wettbewerbsdruck bestimmen das heutige Wirtschaftsumfeld von Unternehmen in einer global vernetzten Welt. Unternehmen sind daher mehr denn je gefordert, kontinuierlich agil und innovativ zu sein. Die Mobilisierung von produktiver...
Persistent link: https://www.econbiz.de/10011481457
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Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
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Constructing a model of exhibition attachment : motivation, attachment, and loyalty
Yi, Xiaoli; Fu, Xiaoxiao; Jin, Wenmin; Okumus, Fevzi - In: Tourism management : research, policies, practice 65 (2018), pp. 224-236
Persistent link: https://www.econbiz.de/10011775146
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Kultursponsoring – Stand der Forschung
Mesch, Florian; Rennhak, Carsten - Munich Business School - 2006
zahlenmäßig schwer zu erfassen: Der Arbeitskreis Kultursponsoring(AKS) im Bundesverband der Deutschen Industrie (BDI) beziffert … die jährlichen Investitionender Unternehmen in Kultursponsoring mit rund 350 Millionen Euro, was im Vergleich zu …
Persistent link: https://www.econbiz.de/10005869455
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Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon; Sukhdial, Ajay; Kahle, Lynn R.; Downing, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
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The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
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Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close; Lacey, Russell - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui; Correia, Abel; Rosado, Antonio Fernando; … - In: Journal of sport management : the official journal of … 27 (2013) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
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Is there a relation between religiosity and customer loyalty in the Chinese context?
Tang, Gui; Li, Dong - In: International journal of consumer studies 39 (2015) 6, pp. 639-647
Persistent link: https://www.econbiz.de/10011418945