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Employer attractiveness of family businesses in the IT-industry : the effect of personality traits and the moderating role of ownership communication

Spieß, Teresa; Nickel, Valerie; Faißt, Rebekka; … - In: Journal of HRM - human resource management 25 (2022) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10013530856

Internal communication and employer branding within a humanistic model : a case study of IKEA (Spain, 2019-2021)

Pérez-Pérez, Lucía; Berlanga, Inmaculada; Victoria, … - In: Corporate communications : an international journal 28 (2023) 2, pp. 213-229

Persistent link: https://www.econbiz.de/10014288171

Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding

Lee, Sang Bong; Suh, Taewon - In: The journal of product & brand management 32 (2023) 3, pp. 472-487

Persistent link: https://www.econbiz.de/10014229064

Corporate rebranding : an internal perspective

Joseph, Abraham; Gupta, Suraksha; Wang, Yichuan; … - In: Journal of business research : JBR 130 (2021), pp. 709-723

Persistent link: https://www.econbiz.de/10012544901

Internal communication and employer brands

Tkalac Verčič, Ana; Verčič, Dejan; Špoljarić, Anja - 2023

Persistent link: https://www.econbiz.de/10014022781

Digital storytelling and employer branding : an exploratory connection

Crişan, Camelia; Borțun, Dumitru - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 273-287

Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the organizational settings could influence the employer branding. For such purpose, the authors have conducted an exploratory research, where a group of participants has been asked to...

Persistent link: https://www.econbiz.de/10011764396