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The effect of entertainment in newspaper and television news coverage

Greiner, Tanja - 2010

In this paper, we analyze the equilibrium amount of entertainment in news coverage of newspapers and television stations. We find that a shift in the inclination to read, expressed by a shift in the (psychological) distance costs, induces both media outlets to incorporate more entertaining...

Persistent link: https://www.econbiz.de/10003981036

Lifestyle retail internet marketing: how does it meet consumer needs

Davis, Katie; Misener, Jenna; Tran, Jennifer; … - In: International journal of electronic marketing and … 3 (2010) 2, pp. 156-173

Persistent link: https://www.econbiz.de/10003985495

Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events

Lee, Tzong-ru; Lin, Jiun-hung; Su, Xiang-ting - In: International journal of management & enterprise … 8 (2010) 3, pp. 209-227

Persistent link: https://www.econbiz.de/10003986180

Mall shopping motives and activities : a multimethod approach

Farrag, Dalia A.; El Sayed, Ismail M.; Belk, Russell W. - In: Journal of international consumer marketing 22 (2010) 2, pp. 95-115

Persistent link: https://www.econbiz.de/10003986191

Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast

Nguyen, Sheila N.; Menzies, Jane L. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 106-130

Persistent link: https://www.econbiz.de/10008650621

Influences on event attendance decisions for stock car automobile racing fans

Roy, Donald P.; Goss, Benjamin D.; Jubenville, Colby B. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 73-92

Persistent link: https://www.econbiz.de/10008650623

Special issue: The management and marketing of motorsports

DeGaris, Larry (contributor) - 2010

Persistent link: https://www.econbiz.de/10008650629

The relative importance of the brand of music festivals: a customer equity perspective

Leenders, Mark A. A. M. - In: Journal of strategic marketing 18 (2010) 4, pp. 291-301

Persistent link: https://www.econbiz.de/10008650961

Return on roller coasters : a model to guide investments in theme park attractions

Oest, Rutger van; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 721-737

Persistent link: https://www.econbiz.de/10008652611

Using the brand experience scale to profile consumers and predict consumer behaviour

Zarantonello, Lia; Schmitt, Bernd - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 532-540

Persistent link: https://www.econbiz.de/10008652664

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