Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
Sheila N. Nguyen; Jane Menzies
| Year of publication: |
2010
|
|---|---|
| Authors: | Nguyen, Sheila N. ; Menzies, Jane L. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 8.2010, 1/2, p. 106-130
|
| Subject: | Profisport | Professional sports | Motorsport | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Stakeholder | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650621