Qalati, Sikandar Ali; Vela, Esthela Galvan; Dakhan, … - In: Cogent business & management 8 (2021) 1, pp. 1-20
This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention …, as well as the mediating role of trust in online shopping and the moderating role of perceived risk between trust and … the moderating role of perceived risk over trust in online shopping and purchase intention. The slope for the relationship …