leading factors that affect lenders' loan trust and perception of information asymmetry. It also studies the impacts of these … factors on lending intention. Results: The results of this study show that the lending intention is mainly influenced by trust …; perceived information asymmetry will affect trust, but it will not have a direct impact on lending intention. Trust is …

sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase … intention and behaviour. The study confirmed the causal chain of perceived risks-trust-perceived benefits-online purchase … perceived risk and trust. The study contributes to understanding the antecedents of online purchase intention and their …