Part I: The International Environment for Service Firms -- Chapter 1: Introduction: Services in International Business -- Chapter 2: International Service Business and Globalization -- Chapter 3: Development of International Trade and Investment in Services -- Chapter 4: National Differences in...

Services Everywhere -- Services in Complexity -- The Perspective of Networks -- The Perspective of Resources -- The Perspective of Needs -- The Perspective of Culture -- Principles of Service Design and Innovation.

1 Introduction -- Part 1: Theoretical aspect of Knowledge and Servitization -- 2 Knowledge View -- 3 Servitization View -- 4 Knowledge-oriented Servitization Model -- Part 2: Asian Cases in Servitization -- 5 Japanese Cases -- 6 Malaysian Cases -- 7 Summary and Discussions. .