Aksoy, Lerzan; Hogreve, Jens; Lariviere, Bart; … - In: Journal of Services Marketing 29 (2015) 6/7, pp. 448-452
Purpose – The purpose of this paper is to introduce an alternative novel approach to measurement of customer perceptions of the service experience that links closely with customer loyalty outcomes. Design/methodology/approach – This conceptual paper draws upon prior theory and empirical...