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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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European logistics : markets, management and strategy
Cooper, James; Browne, Michael; Peters, Melvyn J. - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000412524
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Strategy types in the European children's wear industry
Huldén, Eivor - 1993
Persistent link: https://www.econbiz.de/10000878786
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Euro-Dimensionen des Marketing
Meissner, Hans Günther (ed.); Simmet, Heike (ed.) - 1992
Persistent link: https://www.econbiz.de/10000846372
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Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S. - 1989
Persistent link: https://www.econbiz.de/10000836567
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To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
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Key strategic marketing issues for the 1990s
Larréché, Jean-Claude; Powell, William W.; Deutz … - 1987
Persistent link: https://www.econbiz.de/10000744620
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"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; general sessions
1991
Persistent link: https://www.econbiz.de/10000828591