Euro-Dimensionen des Marketing
Hrsg.: Hans Günther Meissner ; Heike Simmet
| Year of publication: |
1992
|
|---|---|
| Other Persons: | Meissner, Hans Günther (ed.) ; Simmet, Heike (ed.) |
| Publisher: |
Dortmund : Fachverl. Arnold |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | EU-Staaten | EU countries | Europa | Europe |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 125 S graph. Darst zahlr. Tab. 21 cm |
|---|---|
| Series: | Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund. - Dortmund : Arnold, ZDB-ID 567215-6. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Includes bibliographical references p. 111 - 122 . - Literaturangaben Enth. 6 Beitr. - Literaturverz. S. 111 - 122 |
| ISBN: | 3-87025-027-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000846372