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International diversity of authorship in advertising research
Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
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Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
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Explaining digital piracy : a meta-analysis
Eisend, Martin - In: Information systems research : ISR 30 (2019) 2, pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
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Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
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Gender roles
Eisend, Martin - In: Journal of advertising 48 (2019) 1, pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
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The third-person effect in advertising : a meta-analysis
Eisend, Martin - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
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Editorial: international and methodological diversity in advertising research
Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
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Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin - In: Business research : BuR ; official open access journal … 4 (2011) 2, pp. 241-274
Persistent link: https://www.econbiz.de/10009959007
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Older people in advertising
Eisend, Martin - In: Journal of advertising 51 (2022) 3, pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
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Metaanalyse
Eisend, Martin - 2014 - 1. Auflage
Persistent link: https://www.econbiz.de/10013445853