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Developing an integrated revenue management and customer relationship management approach in the hotel industry
Vaeztehrani, Amirhossein; Modarres, Mohammad; Aref, Samin - In: Journal of revenue and pricing management 14 (2015) 2, pp. 97-119
Persistent link: https://www.econbiz.de/10011309180
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Social media strategy for online service brands
Mills, Adam J.; Plangger, Kirk - In: The service industries journal 35 (2015) 10, pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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An analytical journey towards big data
Phillips-Wren, Gloria; Hoskisson, Angela - In: Journal of decision systems 24 (2015) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10011333339
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Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
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An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing
Panda, Rajshree - In: International journal of collaborative enterprise : IJCEnt 4 (2014) 4, pp. 262-277
Persistent link: https://www.econbiz.de/10011346981
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Influence of selectd groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka : retailers' perspective
Mujahid Hilal, Mohamed Ismail; Mubarak, Kaldeen Mohamed - In: International journal of business performance management 16 (2015) 2/3, pp. 198-213
Persistent link: https://www.econbiz.de/10011317298
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A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Kazemi, Abolfazl; Babaei, Mohammad Esmaeil; Javad, … - In: International journal of business information systems : … 19 (2015) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011326851
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Build for change : revolutionizing customer engagement through continuous digital innovation
Trefler, Alan - 2014
Persistent link: https://www.econbiz.de/10010526658
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Client centricity : relationship management in banking
Hagen, Jan U.; Schürenkrämer, Ulrich - 2015 - 1. engl. ed.
Persistent link: https://www.econbiz.de/10010530126
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Selecting the optimal vendor of customer relationship management system for medical tourism industry using Delphi and AHP
Hsu, Pi-fang; Lan, Kuo-yu; Tsai, Chia-wen - In: International journal of enterprise information systems … 9 (2013) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10009763915