Introduction: commercial teen culture, 1995 to 2005 -- Targeting teens-the return of a vital demographic market -- Hollywood and teen media-a historical overview -- The millennial teen media text -- Beyond music television -- A new dimension to teen media -- From teen television network to teen...

Technology and consumer behavior are changing supply and demand for mass media. Digitization has increased consumer control over media content and advertising, with implications for advertising avoidance, advertising targeting and personalization, competition among media platforms, and media...