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Trust and e-commerce in international agri-food supply networks
Deiters, Jivka - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003995023
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Der Einfluss elektronischer Beschaffung auf B2B-Geschäftsbeziehungen
Zinnbauer, Markus - 2006
Persistent link: https://www.econbiz.de/10004879900
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Nachhaltige Gewinne durch gebundene Kunden : eine Analyse des transaktionskostentheoretischen Hold-Up
Engel, Birgit - 2011 - 1. Auflage
Persistent link: https://www.econbiz.de/10008779074
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Asymmetrische Bindungen in Geschäftsbeziehungen : Einflussfaktoren im Business-to-Business-Bereich
Kühne, Bettina - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003726666
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
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Power, conflict, and cooperation : the impact of guanxi in Chinese marketing channels
Zhuang, Guijun; Xi, Youmin; Tsang, Alex S. L. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 137-149
Persistent link: https://www.econbiz.de/10003962938
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Networks of relationships in international industrial marketing
Hallén, Lars (ed.) - 1989
Persistent link: https://www.econbiz.de/10009306072