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Marketing als Erfolgskonzept i...
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1
Patient Krankenhaus : wie Kliniken der Spagat zwischen Ökonomie und medizinischer Spitzenleistung gelingt
Korff, Ulrich
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009554528
Saved in:
2
Time-series models in
marketing
: some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
3
Die Kundenmitwirkung als Instrument des Commodity
Marketing
Jacob, Frank
;
Sievert, Jens
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 237-260)
.
2011
Persistent link: https://www.econbiz.de/10008701976
Saved in:
4
Benchmarking zur Identifikation von Kostensenkungspotenzialen in
Marketing
, Vertrieb und Service
Beutin, Nikolas
;
Kühlborn, Sven
;
Schenkel, Bernhard
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2005
)
1
,
pp. 16-21
Persistent link: https://www.econbiz.de/10002844199
Saved in:
5
Kosten senken und Leistungen steigern durch marktorientiertes
Kostenmanagement
Vollmuth, Hilmar J.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001689623
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6
Gestaltungsperspektiven des Erlös-
Management
Engelhardt, Werner Hans
- In:
Kostenrechnung : Stand und Entwicklungsperspektiven ; …
,
(pp. 127-166)
.
1997
Persistent link: https://www.econbiz.de/10001299184
Saved in:
7
Marktorientiertes Zielkostenmanagement für Rundfunkanstalten
Kastrup, Thilo
-
1999
Persistent link: https://www.econbiz.de/10001353307
Saved in:
8
Analytics overuse in advertising and promotion budget forecasting
Güçlü, Burçin
;
Canela, Miguel-Ángel
- In:
Organizational productivity and performance …
,
(pp. 163-191)
.
2017
Persistent link: https://www.econbiz.de/10011568353
Saved in:
9
Kosten senken und Leistungen steigern durch marktorientiertes
Kostenmanagement
Vollmuth, Hilmar J.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10004782436
Saved in:
10
Marktorientiertes Controlling
Weber, Jürgen
-
1997
Persistent link: https://www.econbiz.de/10013427442
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