Purpose – This paper aims to analyse the impact of globalization on the manufacturing operations of industries and industrial districts and how it influences the specialization and diversification of manufacturing decisions. Design/methodology/approach – The sample includes 9,684 Spanish...

Purpose – The purpose of this paper is to generate an observable relationship between five control mechanisms used by parent firms to direct international joint ventures (IJVs) with three distinct performance measurements. By observing relationships with different performance measures it...

Identifies how western companies make successful entries in East European transition economies by studying the establishment process of Nordic companies in the Baltic States. Applies a model based on the network approach and the concept of matching and analyses the entry process of three...

The study extends the existing knowledge by taking a relationship perspective to study the effect of service quality on customer retention. We integrate business‐to‐business marketing literature with service quality literature to develop a model to capture relationship commitment and other...

Purpose – To provide guidance for the formalised analysis of qualitative data and observations, to raise awareness about systematic analysis and illustrate promising avenues for the application of qualitative methodologies in international marketing research. Design/methodology/approach –...