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Simulations or client projects? : aligning social media skills development to industry expectations

Beachum, Nicole Dilg; Krallman, Alexandra - In: Journal of marketing education : JME 46 (2024) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10014580280

'How to Project Customer Retention' Revisited : The Role of Duration Dependence

Fader, Peter; Hardie, Bruce; Liu, Yuzhou; Davin, Joseph P; … - 2018

Cohort-level retention rates typically increase over time, and the beta-geometric (BG) distribution has proven to be a robust model for capturing and projecting these patterns into the future. According to this model, the phenomenon of increasing cohort-level retention rates is purely due to...

Persistent link: https://www.econbiz.de/10014117155

Reengineering - Anspruch und Wirklichkeit : Dokumentation des 34. Münsteraner Führungsgesprächs vom 12./13. Februar 1998

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Persistent link: https://www.econbiz.de/10013330213

Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project

Ma, Shuang; Hua, Ying; Li, Dahui; Wang, Yonggui - In: Decision sciences 53 (2022) 4, pp. 712-749

Persistent link: https://www.econbiz.de/10013464342

Steuerung Virtueller Communities : Instrumente, Mechanismen, Wirkungszusammenhänge

Stieglitz, Stefan (contributor) - 2009

In Virtuellen Communities kommunizieren und kollaborieren Individuen über das Internet miteinander, wobei die Zusammenarbeit meist freiwillig und ohne finanzielle Anreize stattfindet. Unternehmen nutzen Virtuelle Communities u.a. für das Customer Relationship Management und das...