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The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.; Hulland, John; Sevilla, Julio; … - In: Journal of marketing research 61 (2024) 1, pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
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Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View
Capron, Laurence; Hulland, John - In: Journal of marketing 63 (1999) 2, pp. 41-54
Persistent link: https://www.econbiz.de/10005968704
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Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects - Retailers may misjudge the effectiveness of their pro...
Lam, Shun Yin; Vandenbosch, Mark; Hulland, John; … - In: Marketing science : the marketing journal of the … 20 (2001) 2, pp. 194-215
Persistent link: https://www.econbiz.de/10006901392
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MISQ REVIEW - Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions for Future Research
Wade, Michael; Hulland, John - In: Management information systems : mis quarterly 28 (2004) 1, pp. 107
Persistent link: https://www.econbiz.de/10006504665
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Innovation and efficiency: It is possible to have it all
Sarkees, Matthew; Hulland, John - In: Business horizons 52 (2009) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10008160104
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Customer-directed selling behaviors and performance: a comparison of existing perspectives
Plouffe, Christopher R.; Hulland, John; Wachner, Trent - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 422-439
Persistent link: https://www.econbiz.de/10008323198
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The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Nenkov, Gergana Y; Inman, J. Jeffrey; Hulland, John; … - In: Journal of marketing research : JMR 46 (2009) 6, pp. 764-777
Persistent link: https://www.econbiz.de/10008340008
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Ambidextrous organizations and firm performance: the role of marketing function implementation
Sarkees, Matthew; Hulland, John; Prescott, John - In: Journal of strategic marketing 18 (2010) 2, pp. 165-185
Persistent link: https://www.econbiz.de/10008417476
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Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment
Swaminathan, Vanitha; Murshed, Feisal; Hulland, John - In: Journal of marketing research : JMR 45 (2008) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10007894083
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The Impact of Capabilities and Prior Investments on Online Channel Commitment and Performance
Hulland, John; Wade, Michael; Antia, Kersi - In: Journal of management information systems : JMIS 23 (2007) 4, pp. 109-142
Persistent link: https://www.econbiz.de/10007739148