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Does country of origin matter for low-involvement products?

Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Fatt, … - In: International marketing review 21 (2004) 1, pp. 102

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Assessing the export competitiveness of Chinese industries

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Does organizational learning differ in manufacturing and service firms? : evidence from Mexico

Garza Burgos, Rodrigo; Johnson, James P.; Loughry, … - In: Journal of knowledge management 26 (2022) 7, pp. 1649-1675

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Coal-Mining Safety in the Progressive Period: The Political Economy of Reform. By William Graebner. Lexington: The University Press of Kentucky, 1975. Pp. xvii, 244; tables. $16.75...

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Export promotion programs of Malaysian firms: an international marketing perspective

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International risk perceptions and mode of entry: a case study of Malaysian multinational firms

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Perceived fairness, decision control, and commitment in international joint venture management teams

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Number 3 - Legal issues affecting international marketing strategy development - Legal issues associated with international Internet marketing

Ford, John B.; Zugelder, Michael T.; Flaherty, Theresa B.; … - In: International marketing review 17 (2000) 2-3, pp. 253-271

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Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

Ahmed, Zafar U.; Johnson, James P.; Pei Ling, Chew; Wai … - In: International Marketing Review 19 (2002) 3, pp. 279-302

This study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, and purchase intentions with respect to a service‐industry product: international cruise‐line packages in Singapore. Star Cruise (Malaysia) and Royal Caribbean Lines (USA) were...

Persistent link: https://www.econbiz.de/10014827215

Does country of origin matter for low‐involvement products?

Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Kheng … - In: International Marketing Review 21 (2004) 1, pp. 102-120

This empirical study focusses on consumers’ attitude to low‐involvement products, bread and coffee, in a newly‐industrialized nation. Using data from 236 consumers in Singapore, the study examines the influence of country of origin (COO) relative to other product attributes in consumers’...

Persistent link: https://www.econbiz.de/10014827264