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An approach for developing an optimal discount pricing policy

Lal, Rajiv; Staelin, Richard - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1524-1539

Persistent link: https://www.econbiz.de/10003613257

An industry equilibrium analysis of downstream vertical integration

MacGuire, Timothy W.; Staelin, Richard - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10003709031

Judgment based marketing decision models: an experimental investigation of the decision calculus approach

Chakravarti, Dipankar; Mitchell, Andrew; Staelin, Richard - In: Management science : journal of the Institute for … 25 (1979) 3, pp. 251-263

Persistent link: https://www.econbiz.de/10003512590

Commentaries and rejoinder to "Measuring the impact of negative demand shocks on car dealer networks" by Paulo Albuquerque and Bart J. Bronnenberg

Hanssens, Dominique M.; Purohit, Devavrat; Staelin, Richard - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 24-35

Persistent link: https://www.econbiz.de/10009511631

Revisiting the workshop on quantitative marketing and structural econometrics

Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 945-949

Persistent link: https://www.econbiz.de/10009427842

The role of paid and earned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell; Staelin, Richard - 2012

We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

Persistent link: https://www.econbiz.de/10009699396

A "meta-analysis" of multibrand, multioutlet channel systems

Lee, Eunkyu; Staelin, Richard; Yoo, Weon Sang; Du, Rex … - In: Management science : journal of the Institute for … 59 (2013) 9, pp. 1950-1969

Persistent link: https://www.econbiz.de/10010194864

The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell J.; Staelin, Richard - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 142-157

Persistent link: https://www.econbiz.de/10011437765

The company that you keep : when to buy a competitor's keyword

Desai, Preyas S.; Shin, Woochoel; Staelin, Richard - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 485-508

Persistent link: https://www.econbiz.de/10010402545

Distribution channels

Staelin, Richard; Lee, Eunkyu - In: The history of marketing science, (pp. 261-287). 2014

Persistent link: https://www.econbiz.de/10010415810