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Balancing Acquisition and Rete...
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Beziehungsmarketing
106
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106
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Kumar, V.
374
Reinartz, Werner J.
84
Venkatesan, Rajkumar
36
Thomas, Jacquelyn S.
31
Kumar, Vikas
27
Kumar, Vimal
26
Leone, Robert P.
25
Shah, Denish
21
Reinartz, Werner
20
Aaker, David A.
16
Day, George S.
16
Petersen, J. Andrew
15
Krafft, Manfred
13
Rajan, Bharath
13
Verma, Pratima
13
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11
Sharma, Amalesh
11
Sheth, Jagdish N.
11
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10
Wichmann, Julian R. K.
10
Gupta, Shaphali
9
Wiegand, Nico
9
Pancras, Joseph
8
Reimann, Martin
8
Schilke, Oliver
8
Sriram, S.
8
Hoyer, Wayne D.
7
Pansari, Anita
7
Sunder, Sarang
7
Chan, F.T.S.
6
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6
George, Morris
6
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6
Raj, Rohit
6
Ramani, Girish
6
Saboo, Alok R.
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Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
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ECONIS (ZBW)
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OLC EcoSci
114
RePEc
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USB Cologne (EcoSocSci)
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USB Cologne (business full texts)
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Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.
;
Reinartz, Werner J.
;
Kumar, V.
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 28-36)
.
2007
Persistent link: https://www.econbiz.de/10003545053
Saved in:
2
Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
Saved in:
3
THE CUSTOMER - Getting the Most out of All Your Customers - Loyal customers don't produce stable, healthy growth. Profitable ones do. A new analytical tool can tell you how many ma...
Thomas, Jacquelyn S.
;
Reinartz, Werner
;
Kumar, V.
- In:
Harvard business review : HBR
(
2004
),
pp. 116-123
Persistent link: https://www.econbiz.de/10005926377
Saved in:
4
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
5
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
6
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
7
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
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8
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
9
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
10
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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