Purpose: Drawing on signaling theory, the purpose of this study is to investigate the effects of the strength and framing of firm signals sent to repair relationships following relationship violations. Design/methodology/approach: Three 2 × 2 scenario-based experiments (totaln= 527) manipulate...

Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on consumer vulnerability, especially given the unprecedented...

Purpose: The purpose of this study was to investigate the mediating roles of materialism and self-esteem in explaining how family conflict leads to adolescent compulsive buying. Despite the importance of family as a primary socialization agent, scant research has focused on how family conflict...