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Measuring and maximizing customer equity: a critical analysis

Kumar, V.; George, Morris - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 157-171

Persistent link: https://www.econbiz.de/10007734287

Der Wert der Mundpropaganda - Marketing: Was bringt es, wenn Konsumenten ein Unternehmen weiterempfehlen? Mit einem neuen Verfahren lässt sich der Kundenwert berechnen.

Kumar, V.; Petersen, J.Andrew; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 2, pp. 56-67

Persistent link: https://www.econbiz.de/10007909224

TOOL KIT - How Valuable Is Word of Mouth? Your most profitable customers are probably not the ones who buy the most -- They're the ones who do the best job of referring your firm t...

Kumar, V.; Petersen, J.Andrew; Leone, Robert P. - In: Harvard business review : HBR (2007), pp. 139-154

Persistent link: https://www.econbiz.de/10007872276

Managing customers for value: An overview and research agenda

Kumar, V.; Lemon, K.; Parasuraman, A. - In: Human resources abstracts : an international … 42 (2007) 4, pp. 87-90

Persistent link: https://www.econbiz.de/10007881430

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection

Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: Journal of marketing research : JMR 44 (2007) 4, pp. 579-594

Persistent link: https://www.econbiz.de/10007860740

Multichannel Shopping: Causes and Consequences

Venkatesan, Rajkumar; Kumar, V.; Ravishanker, Nalini - In: Journal of marketing 71 (2007) 2, pp. 114-132

Persistent link: https://www.econbiz.de/10007603672

Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing

Kumar, V.; Bohling, Timothy R.; Ladda, Rajendra N. - In: Industrial marketing management : the international … 32 (2003) 8, pp. 667-676

Persistent link: https://www.econbiz.de/10006251097

D MODELING AND SYSTEMS ANALYSIS - Price discounts or coupon promotions: Does it matter? Db:140

Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Operations research, Management science : OR MS ; the … 45 (2005) 4, pp. 411-414

Persistent link: https://www.econbiz.de/10006500177

An investigation into changes in Nagaland's population between 1971 and 2011

Agrawal, Ankush; Kumar, Vikas - 2012

Persistent link: https://www.econbiz.de/10009735201

Putting One-to-One Marketing to Work : Personalization, Customization and Choice

Arora, Neeraj - 2012

One-to-one marketing advocates tailoring of one or more aspects of the firm's marketing mix to the individual customer (Peppers and Rogers 1997; Peppers, Rogers and Dorf 1999; Shaffer and Zhang 2002). One-to-one marketing represents an extreme form of segmentation, with a target segment of size one....

Persistent link: https://www.econbiz.de/10012755200

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