Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing
Year of publication: |
2003
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Authors: | Kumar, V. ; Bohling, Timothy R. ; Ladda, Rajendra N. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 32.2003, 8, p. 667-676
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