The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV)...

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and...

The paper investigates the relationship between SMAC capabilities in productivity, innovation and competitive advantage for supply chain performance. This paper shows how SMAC technologies insight into business issues to increase supply chain performances. So, the main objective is to develop a...

"This book identifies the various issues which affect the employee engagement and propose the various solutions to resolve the ongoing issues. It helps to unfold the various facets of the employee engagement and related aspects"

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...