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THE CUSTOMER - Getting the Mos...
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Beziehungsmarketing
105
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105
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59
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Kumar, V.
372
Reinartz, Werner J.
82
Venkatesan, Rajkumar
36
Thomas, Jacquelyn S.
31
Kumar, Vikas
27
Kumar, Vimal
25
Leone, Robert P.
25
Reinartz, Werner
21
Shah, Denish
21
Aaker, David A.
16
Day, George S.
16
Petersen, J. Andrew
15
Krafft, Manfred
13
Rajan, Bharath
13
Verma, Pratima
12
Mittal, Ankesh
11
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Gupta, Shaphali
9
Wichmann, Julian R. K.
9
Wiegand, Nico
9
Pancras, Joseph
8
Reimann, Martin
8
Schilke, Oliver
8
Sriram, S.
8
Hoyer, Wayne D.
7
Pansari, Anita
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
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11
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ECONIS (ZBW)
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OLC EcoSci
114
RePEc
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431
Pushing and Pulling on the Internet - Online ad strategy requires a whole new approach to research.
Kumar, V.
;
Shah, Denish
- In:
Marketing research : a magazine of management and …
16
(
2004
)
1
,
pp. 28-33
Persistent link: https://www.econbiz.de/10007102031
Saved in:
432
Six Steps to Better Decision Models - In the real world, smart decisions depend on accurate predictions.
Kumar, V.
;
Bohling, Timothy
- In:
Marketing research : a magazine of management and …
14
(
2002
)
2
,
pp. 8-12
Persistent link: https://www.econbiz.de/10007109135
Saved in:
433
Aggregate and disaggregate sector forecasting using consumer confidence measures
Kumar, V.
;
Leone, R.P.
;
Gaskins, J.N.
- In:
International journal of forecasting
11
(
1995
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10007005126
Saved in:
434
Forecasting performance of market share models: an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10007011554
Saved in:
435
Stochastic make-to-stock inventory deployment problem: an endosymbiotic psychoclonal algorithm based approach
Kumar, V.
;
Prakash
;
Tiwari, M.K.
;
Chan, F.T.S.
- In:
International journal of production research : American …
44
(
2006
)
11
,
pp. 2245-2264
Persistent link: https://www.econbiz.de/10007224224
Saved in:
436
A genetic algorithms approach to growth phase forecasting of wireless subscribers
Venkatesan, Rajkumar
;
Kumar, V.
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 625-646
Persistent link: https://www.econbiz.de/10006971682
Saved in:
437
Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-604
Persistent link: https://www.econbiz.de/10006971684
Saved in:
438
Telecommunications demand forecasting-a review
Fildes, Robert
;
Kumar, V.
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 489-522
Persistent link: https://www.econbiz.de/10006971688
Saved in:
439
Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
Armstrong, J.Scott
;
Morwitz, Vicki G.
;
Kumar, V.
- In:
International journal of forecasting
16
(
2000
)
3
,
pp. 383-398
Persistent link: https://www.econbiz.de/10006982881
Saved in:
440
FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.
;
Nagpal, Anish
- In:
Marketing research : a magazine of management and …
13
(
2001
)
1
,
pp. 8-13
Persistent link: https://www.econbiz.de/10007114292
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