Pushing and Pulling on the Internet - Online ad strategy requires a whole new approach to research.
| Year of publication: |
2004
|
|---|---|
| Authors: | Kumar, V. ; Shah, Denish |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 16.2004, 1, p. 28-33
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