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Research Notes - Multinational Diffusion Models: An Alternative Framework - Is simultaneous introduction of new innovations better than sequential introduction in multiple countrie...
Kumar, V.; Krishnan, Trichy V. - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 318-330
Persistent link: https://www.econbiz.de/10006893273
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Maximizing ROI or Profitability - Is one better than the other?
Kumar, V.; Petersen, J.Andrew - In: Marketing research : a magazine of management and … 16 (2004) 3, pp. 28-35
Persistent link: https://www.econbiz.de/10007100186
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Pushing and Pulling on the Internet - Online ad strategy requires a whole new approach to research.
Kumar, V.; Shah, Denish - In: Marketing research : a magazine of management and … 16 (2004) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10007102031
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Six Steps to Better Decision Models - In the real world, smart decisions depend on accurate predictions.
Kumar, V.; Bohling, Timothy - In: Marketing research : a magazine of management and … 14 (2002) 2, pp. 8-12
Persistent link: https://www.econbiz.de/10007109135
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FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.; Nagpal, Anish - In: Marketing research : a magazine of management and … 13 (2001) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007114292
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Stochastic make-to-stock inventory deployment problem: an endosymbiotic psychoclonal algorithm based approach
Kumar, V.; Prakash; Tiwari, M.K.; Chan, F.T.S. - In: International journal of production research : American … 44 (2006) 11, pp. 2245-2264
Persistent link: https://www.econbiz.de/10007224224
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An Interactive Multicriteria Approach to Identifying Potential Foreign Markets
Kumar, V.; Stam, Antonie; Joachimsthaler, Erich A. - In: Journal of international marketing 2 (1994) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10007255382
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Profitable Relationships - Customer lifetime value is the path to prosperity.
Kumar, V. - In: Marketing research : a magazine of management and … 18 (2006) 3, pp. 41-46
Persistent link: https://www.econbiz.de/10007295194
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Aggregate and disaggregate sector forecasting using consumer confidence measures
Kumar, V.; Leone, R.P.; Gaskins, J.N. - In: International journal of forecasting 11 (1995) 3, pp. 361-378
Persistent link: https://www.econbiz.de/10007005126
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Forecasting performance of market share models: an assessment, additional insights, and guidelines
Kumar, V. - In: International journal of forecasting 10 (1994) 2, pp. 295-312
Persistent link: https://www.econbiz.de/10007011554