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Becker, Maren; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 83 (2019) 1, pp. 24-50

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Bruce, Norris I.; Becker, Maren; Reinartz, Werner J. - In: Journal of marketing research 57 (2020) 2, pp. 236-256

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Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 901-913

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Reinartz, Werner J.; Berkmann, Manuel - In: Customer engagement marketing, (pp. 243-268). 2018

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Käuferle, Monika; Ptok, Annette; Reinartz, Werner J. - In: Essays in marketing strategy : the role of customer …, (pp. 14-57). 2018

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Ptok, Annette; Jindal, Rupinder; Reinartz, Werner - In: Essays in marketing strategy : the role of customer …, (pp. 58-120). 2018

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Haucap, Justus; Reinartz, Werner J.; Wiegand, Nico - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 11, pp. 42-44

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Stäbler, Samuel - 2018

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Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 987-1011

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